Greenwashing

hi,

Companies sometimes label their products "eco-friendly" or "environmentally friendly" without them truly being so. Called "greenwashing," marketing campaigns perpetuate this practice, aimed at helping companies increase their product sales by appealing to ecologically conscious buyers. To avoid purchasing "greenwashed" products, look for products approved by the U.S. Environmental Protection Agency, Energy Star program or an ecologically conscious consumer-advocacy group such as the Green Good Housekeeping Seal.